Thursday, December 13, 2007

Six Keys To Picking Profitable Adsense Keywords... One Of The Supreme Income Opportunities!

One of the greatest income opportunities on the web is Google Adsense and knowing how to find the greatest keywords for use in your Adsense advertisements is not a straightforward process. Finding and implementing high profit, low competition keywords in your advertisements really is the trick for making Adsense payoff big amongst other income opportunities.

The following process should yield profitable, low competition keywords for your Adsense advertisements. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. We are talking about Adsense.

Step 1 To begin with, use the Google Adwords keyword utility to identify words for your niche with a high Cost-Per-Click rating. Create a csv file with these words in a spreadsheet and then paste into the Traffic Estimator Google provides. First you need an Adwords account, but once set up you can see the estimates for the numbers of clicks each day and how much each click costs so that you can determine the greatest income opportunities. (Cost-Per-Click means cost per click.)

Step 2 Multiply the usual Cost-Per-Click by 30% to get an estimate of your maximum earnings per click so that you can determine the greatest income opportunities. A high value of the usual Cost-Per-Click is a likely representation of high Cost-Per-Click for the 2nd - 8th positions. You want this higher usual Cost-Per-Click to start because if the Cost-Per-Click starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3 Next, estimate the 1st - 8th position Cost-Per-Click values with the many tools available over the internet. The Cost-Per-Click values of each position will be estimated by the tools and you will be able to get a good idea of the Cost-Per-Click value after the first position. You will then be able to select the most profitable keywords and, thus, the greatest income opportunities. The chances of a successful and profitable keyword increases when the Cost-Per-Click values stay close to each other and also to the value of the first position.

Step 4 You can do a Google search to see what Adsense advertisements appear and in what position, noting the Adsense advertisements created by your search. Automate the process using the Adwords Accelerator tool to display any Adsense advertisements found when your keyword is entered. It will show advertisements displayed on competing websites when the Adwords advertiser has used 'Adwords for Content in his promotions.

Step 5 Evaluate the results from the 4th step by using an online tool to check key word function and compare the advertisements generated there to the ones found above. If mostly the same advertisers appear in both, the keyword is likely to turn a profit for you and be one of your awesome income opportunities.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense advertisements and may not be profitable or one of your greatest income opportunities.

Step 6 When you decide on Adwords to get traffic, which after all is essential, plant to use only high performance keywords from the criteria above in your Adsense words, and use cheaper keywords for your Adwords advertising. Profit is the cost for each Adwords click subtracted from revenue for your Adsense clicks.

If you are planning to use search engine optimization techniques to get traffic to the website where your advertisements are, make sure the keywords you choose have the highest KEI possible as these are the greatest income opportunities. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. -

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