The following process should yield returnable, low competition keywords for your Adsense advertisements. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. This is with reference to Adsense.
Step 1 To begin with, use the Google Adwords keyword utility to identify words for your niche with a high CPC rating. Create a csv file with these words in a spreadsheet and then paste into the Traffic Estimator Google provides. First you need an Adwords account, but once set up you can see the estimates for the numbers of clicks each day and how much each click costs so that you can determine the top income opportunities. (CPC means cost per click.)
Step 2 Multiply the average CPC by 30% to get an estimate of your maximum earnings per click so that you can determine the top income opportunities. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions is high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.
Step 3 If there is a big drop going down the positions of keywords, returns will suffer. You need keywords whose values change only a little going down the list, so use an internet tool to help estimate the first eight CPC values and compare them. Use the ones that remain close in value as the top choices and, thus, the top income opportunities.
Step 4 You can do a Google search to see what Adsense advertisements appear and in what position, noting the Adsense advertisements created by your search. Automate the process using the Adwords Accelerator tool to display any Adsense advertisements found when your keyword is entered. It will show advertisements displayed on competing websites when the Adwords advertiser has used 'Adwords for Content in his promotions.
Step 5 Compare the advertisements you found in step 4 to the results of using a keyword check function tool (available on the internet). If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a returnable keyword and better income opportunities.
If the result for the search produces different advertisers, then the advertiser could potentially not be using 'Adwords for content' mode of advertising in their campaigns. This means that the keyword may not be the basis for the Adsense advertisements and may not be returnable or one of your top income opportunities.
Step 6 Next step is to generate traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense advertisements that scored well from the above evaluation. Then, in your Adword advertisements, include those keywords with lower cost per click. You overall return can be computed by taking the difference of the cost of the click you pay on your Adwords word and the earnings of the click on your Adsense words.
Use the ways of scoring keywords shown above along with search engine optimization to achieve maximum returns. SEO used to draw traffic to your sites works top with keywords having high KEI ratios as these are the top income opportunities. These ratios divide the searches for a particular keyword by the number of sites with the same word competing for the traffic. -
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