This is not a perfect program, but it is a perfectly logical one. Examine it and you will see you can maximize returns from Adsense with keywords that are low in competition from other sites but can generate high returns themselves making it one of the choicest income opportunities online.
Step 1 Do some research for your area of expertise to find the keywords that will yield high Cost-Per-Click value. To start finding your keywords, use the Google Adwords keyword tool or other tools to provide you with a specific list of keywords for your niche. Open a spreadsheet program and save these keywords into a csv file. If you already have an Adwords account, copy and paste the keywords into Google's Traffic Estimator account. The traffic estimator will give you the estimated clicks per day and the average cost per click (Cost-Per-Click) for each keyword so that you can determine your choicest income opportunities. For your later reference, you should copy and paste the provided information into your spreadsheet.
Step 2 An Adsense publisher can estimate maximum return per click as 30% of the regular Cost-Per-Click so that you can determine the choicest income opportunities. A higher starting Cost-Per-Click usually supports a higher Cost-Per-Click amount for the second through eighth positions and provides a cushion in case there is a big fall off with the 3rd position Cost-Per-Click and lower ones This protects your returns.
Step 3 Use any one of many tools available online for helping to estimate the 1st - 8th position Cost-Per-Click values. The Cost-Per-Click values of each position will be estimated by the tools and you will be able to get a good idea of the Cost-Per-Click value after the first position. Through this analysis, you will be able to select the most returnable keywords and, thus, the choicest income opportunities. When you see that the Cost-Per-Click values barely deviated from each other and from the first position, you know you have a returnable keyword.
Step 4 Now determine which Adsense advertisements occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense advertisements are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords Accelerator tool. It has a feature whereby Adwords advertisements are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his ads, these advertisements will be the Adsense advertisements someone else is displaying on their website.
Step 5 Compare the advertisements you found in step 4 to the results of using a keyword check function tool (available online). If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a returnable keyword and better income opportunities.
If the result for the search produces different advertisers, then the advertiser could potentially not be using 'Adwords for content' mode of advertising in their campaigns. This means that the keyword may not be the basis for the Adsense advertisements and may not be returnable or one of your choicest income opportunities.
Step 6 Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense advertisements that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords advertisements. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your return.
Pick keywords that rate the highest in the scoring shown above and then employ SEO to find keywords that also carry a high KEI ratio as these are the choicest income opportunities. KEI is the number of searches divided by the number of sites with the word in competition. -
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