The following process should yield returnable, low competition keywords for your Adsense ads so you can reap the gains of one of the supreme income opportunies on the web, Google Adsense. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is... the supreme of the supreme income opportunities on the web.
Step 1 Do some research for your area of expertise to find the keywords that will yield high CPC value. To start finding your keywords, use the Google Adwords keyword tool or other tools to provide you with a specific list of keywords for your niche. Save those keywords into a spreadsheet program as a csv file. Next, copy and paste the keywords into Google's Traffic Estimator and to do that, you will need an Adwords account. This traffic estimator will provide you with an estimation of the number of clicks per day and the typical cost per click (CPC) for each keyword so that you can determine the supreme income opportunities. For your later reference, you should copy and paste the provided information into your spreadsheet.
Step 2 Multiply the typical CPC by 30% to get an estimate of your maximum earnings per click so that you can determine the supreme income opportunities. You will observe that the higher the typical CPC, the likelihood of a higher CPC for the 2nd - 8th positions will be greater too. Other than having higher typical CPC, make sure that the CPC does not drop off significantly after the 3rd position because that may decrease your chances of getting high click earnings as an Adsense publisher.
Step 3 Feel free to try any one of the many available tools over the internet to help you estimate the CPC values for the 1st - 8th positions. The CPC values of each position will be estimated by the tools and you will be able to get a good idea of the CPC value after the first position. You will then be able to select the most returnable keywords and, thus, the supreme income opportunities. The chances of a successful and returnable keyword increases when the CPC values stay close to each other and also to the value of the first position.
Step 4 Next, you will need to find out which positions specific Adsense ads occupy. A search for your keyword on Google will display the type and the order of the Adsense ads. Adwords Accelerator is another tool that can be used to estimate this. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. Sometimes when the Adwords advertiser elects to use 'Adwords for Content' in his ads, these advertisements will end up to be displayed on someone else's website as Adsense ads.
Step 5 Use a keyword check function tool (available on the web) to get results for the keyword and compare that to the ads that are found in step 4. A close match between the advertisers in the result and that of step 4 indicates that you may have a returnable keyword and better income opportunities.
A warning sign of a bad keyword choice is finding different advertisers. NO Adsense ads are generated when the other advertiser doesn't use 'Adwords for Content' in his promotional copy and your chance of return plummets making them your worst income opportunities.
Step 6 You need traffic and you can use the Adwords way to generate it. Pick only keywords that scored well in previous steps in your Adsense advertising, and cheaper keywords in your Adwords ads. What you make in CPC from the Adsense words minus your CPC for Adwords is your return.
If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible as these are the supreme income opportunities. By taking the ratio of the number of searches for a keyword to the number of competing sites having the keyword, you will be able to obtain the KEI of a keyword. -
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